景點伍 - 阡陌交通

好漢市井

Haohan Marketplace

陶淵明筆下的桃花源自在平靜、與世無爭的氣質，以及無法再次尋得的神祕感，就如同漫威世界的瓦干達國度一般，是一個擁有獨立文明、高度發展的仙境。步出充滿科技感的錯字池，轉入繁華的文字市井，這裡是桃花源中最飛遜的流行據點，許多知名品牌從這裡發跡，然而在信仰漢字的桃花源中，這些品牌將不會以漢字以外的其他語系存在，並且對於品牌識別字的設計也是特別講究，因此穿梭在滿布漢字設計招牌的街道間別有一番風味，快走進桃花源市井來場獨一無二的字型散步，也許你會遇見似曾相識的品牌喔！

The Peach Blossom Spring depicted by Tao Yuanming is free, quiet, and a place without worries. In addition, it is a place that cannot be found again once a person departs from it. Similar to the country of Wakanda in the Marvel universe, The Peach Blossom Spring is a world of independent, highly developed civilization. As visitors depart from the technology-oriented Pond of Typos and arrive at the bustling Haohan Marketplace, they will witness the most fashionable site of The Peach Blossom Spring, a place where many well-known brands originated. In The Peach Blossom Spring, a place that believes in the religion of Chinese characters, these brands do not exist in languages outside of Chinese, and the design of the brand names is carefully crafted. Therefore, walking through the streets of The Peach Blossom Spring and seeing the various brand names is a unique experience. Come visit the Haohan Marketplace. You may see a brand that you know before!

單元邀請業界廣告、裝幀、唱片、UI、字體及插畫等領域的設計師，聯合動態設計重新定義一座只使用漢字的國度其未來招牌街道的想像，同時也帶民眾實際體驗一個品牌識別從無到有的設計過程及字體選用對於品牌視覺意象的影響。

For this landmark, designers from fields such as advertising, binding, CDs, UI, font making, and illustrations are invited to jointly redefine and design a location that uses only Chinese characters and features modern shop signs. The goals are to show visitors the process of brand creation and the effect of Chinese character selection on the visual image of a brand.