The Peach Blossom Spring depicted by Tao Yuanming is free, quiet, and a place without worries. In addition, it is a place that cannot be found again once a person departs from it. Similar to the country of Wakanda in the Marvel universe, The Peach Blossom Spring is a world of independent, highly developed civilization. As visitors depart from the technology-oriented Pond of Typos and arrive at the bustling Haohan Marketplace, they will witness the most fashionable site of The Peach Blossom Spring, a place where many well-known brands originated. In The Peach Blossom Spring, a place that believes in the religion of Chinese characters, these brands do not exist in languages outside of Chinese, and the design of the brand names is carefully crafted. Therefore, walking through the streets of The Peach Blossom Spring and seeing the various brand names is a unique experience. Come visit the Haohan Marketplace. You may see a brand that you know before!
For this landmark, designers from fields such as advertising, binding, CDs, UI, font making, and illustrations are invited to jointly redefine and design a location that uses only Chinese characters and features modern shop signs. The goals are to show visitors the process of brand creation and the effect of Chinese character selection on the visual image of a brand.
宋政傑 Sung Cheng Jie
Sung Cheng Jie is a full-time artist who specializes in graphic design, web design, Chinese character design, and Stylesframe as well as illustrating in 2D and webpage environments. Sung Cheng Jie has worked at Onion Design Associates and OgilvyOne.